Sainsbury’s teams up with Channel 4 for cookery show
By John Reynolds, marketingmagazine.co.uk, Thursday, 31 January 2013 08:59AM Sainsbury’s and Channel 4 are teaming up to air a new ad-funded TV show, called ‘What’s Cooking? From the Sainsbury’s Kitchen’. Lisa Faulkner and Ben Shephard: hosts of What’s Cooking? From the Sainsbury’s Kitchen The tie-up cements the relationship between the retailer and broadcaster following the ...
Sainsbury’s launches blind football online challenge
By Matthew Chapman, campaignlive.co.uk, Wednesday, 18 July 2012 10:35AM Sainsbury’s, a Paralympic Games sponsor, has released an online game based on the sport of “blind football”. Sainsbury’s: rolls out blind football-based game The supermarket’s Paralympic ambassador David Beckham, who controversially missed out on a place in the Team GB football squad, will feature in the ...
Top 10 online ads
1. Red Bull, ‘supersonic freefall from 128k – mission highlights’ Red Bull took the unconventional route to
Boots UK launches ad funded show on Real and Smooth Radio
By Ian Darby, campaignlive.co.uk, Friday, 08 March 2013 10:16AM Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio. Smooth Radio: to host Boots ad-funded show with sister network Smooth Radio Smooth Radio: to host Boots ad-funded show with sister network Smooth Radio Created by OMD Drum and ...
Marketing Society Awards for Excellence
Drum is thrilled to announce that we’ve picked up another prestigious award. The Marketing Society Awards for Excellence awarded our work on The Angina Monologues for The British Heart Foundation with Best Content Marketing, a new category created for this year’s awards. If you haven’t already seen it, check out our work here. British Heart ...
‘Eyes of the World’ Taxi competition
Drum has been selected as one of five finalists in the ‘Eyes of the World’ Taxi competition. The winner will get their taxi design printed onto an iconic London taxi during the entire summer of 2012. Our idea was simple. We wanted to use every area of the taxi to its full potential and to create ...
British Heart Foundation
Audrey’s heart attack on Coronation Street was the talk of the nation and was built up across press in the lead up. Drum created short idents for British Heart Foundation that directed people with any concerns to the BHF hotline and website during the ad breaks of Audrey’s heart attack episode. British Heart Foundation – ...
Philadelphia
To increase purchase of Philadelphia, Kraft challenged Drum to get busy mums to use Philadelphia as a short cut to preparing family meals. Partnering with Bauer Media and celebrity Patsy Palmer we created Philly in 5, simple five step recipes which we distributed in print, radio and online in a format attractive to our target ...
PlayStation Valentine’s day cards
Capitalising on the famous day of love, we produced Valentine cards for PlayStation that featured well-known game characters and heartfelt messages that people then shared with their loved ones for free. The cards were distributed across all of PlayStation’s social channels.
Citroën DS5
Citroën challenged Drum to create content for the launch of Citroen’s new DS5 model. We knew that personal recommendation is high currency when it comes to big purchases so we wanted real people to give real reviews of the car. We ran a facebook competition and recruited 5 people to send to France to drive, ...