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Pick of the week: Warner Bros “Continuity bat” by Drum and PHD

| Campaign

It was always going to be tough to follow the multi-award-winning ‘Lego Movie ad break’ but getting Lego Batman actor Will Arnett to voice 18 special ads shows the possibilities of proper creative media thinking.

The creatives were Andrew Wilson and David Williams at Drum.

Brand: Warner Bros
Title: Continuity bat
Agencies: Drum, PHD
Client: Martin Gough, deputy marketing director

Sainsbury’s unveils ‘step change’ in advertising with new food campaign

| Campaign

Sainsbury’s has unveiled an energetic and joyful food-focused campaign that marks a “step change” in its advertising strategy.

The spot, “Food dancing”, which launches today, features a diverse cast of real people joyfully dancing in their kitchen while cooking. It is set to a specially-created track that will be released on Spotify. The ad ends with the phrase “#fooddancing is living well.”

It is the first work from the supermarket’s new ad agency Wieden & Kennedy, which replaced Abbott Mead Vickers BBDO after 35 years last year.

Sainsbury’s director of marketing planning and propositions, Mark Given, said the work was “the most interactive campaign we’ve ever done” and said it marked a “step change” in the supermarket’s advertising.

He said: “We’ve been sharpening our strategy for the past six to nine months. It’s an immensely competitive sector, lots of companies are spending a lot of media investment doing similar stuff. We wanted to find a distinctive way of talking about food.”

10 female directors you should know

| Campaign 13th January 2017

Campaign have released a list of 10 female directors you should know. Their number 2 is the fantastic Liz Unna, who we have worked with on our Age UK Winter Campaign.

“Liz’s enthusiasm for our campaign idea was infectious, so we were thrilled when she came on board as director. She fully endorsed the ambition to turn these real older people’s stories into short dramas and her vision for the performances, locations and lighting ensured that we delivered highly sensitive, beautiful and moving films for our client.”

Liz won Best Online Film at the Shots Awards two years in a row for her poignant documentary character studies for the Times. Her recent Age UK Christmas work achieves similar levels of poignancy, but this time with a script.

Age UK’s Christmas 2016 advert may be heart-breaking, but it’s the most important one yet

| Stylist

By Kayleigh Dray, posted 1 month ago
They always say that Christmas wouldn’t be Christmas without any presents – but, as Age UK’s new festive adverts have proven, there’s much more to the 25 December than tearing the wrapping paper off of a well-chosen gift.
Based on a true story, we first hear Janet’s voice as she chats about her travels across the world – and she recalls how she once visited Australia, only to find herself being interviewed by a journalist who lived just around the corner from her home in the UK. She’s brave, she’s independent, and she’s a lot of fun.
But, as the camera pans across the room, we soon realise that the bubbly elderly woman (played by Miram Margoyles) is completely alone – and that this is not an unusual occurrence.